Optimized campaign resulted in more qualified applications and Stena Recycling was able to fill all 50 vacant positions.
Optimized campaign resulted in more qualified applications and Stena Recycling was able to fill all 50 vacant positions.
About the case
Brief:
Campaign that got the right candidates to apply for the job.
We did:
Channel & Distribution
Numbers:
350k
people reached by the campaigns
500
applicants
80 %
qualified applications
The new facility is the Group's largest industrial investment ever. Our employees are taking recycling to a whole new level.
The challenge
When Sweden's leading recycling company, Stena Recycling, opened the Nordic region's most modern recycling facility in Halmstad, they needed to recruit 50 new employees in a short time. Having technical understanding and experience from recycling, industry, warehousing, maintenance, agriculture or similar was an advantage. But even more important was being a team player and a problem solver. The problem was that the applications were few and the candidates had the wrong profile.
Successful campaign in three steps
In the first step, Keeparo created awareness within the right target groups on Facebook and Instagram. In the next step we encouraged interested people to read more on a campaign page. In the third and final step, the candidates were exposed to job advertisements. Stena Recycling received over 500 applications, of which 80 percent were qualified for the positions. An important success factor was the A / B testing and retargeting that we did during the campaign period and which made Stena Recycling reach the desired candidates.
It starts in Halmstad
Stena Recycling is a subsidiary of the Stena Metall Group. With the campaign messageIt starts in Halmstad, the customer strengthened their employer branding concept It starts with you at the same time as they communicated that Stena Recycling offers a local job in a global future industry.
Keeparo can be with you all the way, from the creation of an employer value proposition (EVP) and the development of concepts, to channel selection and distribution. We know how to reach your target audiences in the most effective way.
