A region that works actively to strengthen their employee promise, internally as well as externally.
A region that works actively to strengthen their employee promise, internally as well as externally.
About the case
Brief:
An employee promise, anchored through a strong concept, clear messages and continuous communication, that makes Region Västernorrland a more attractive employer.
We did:
Brand & EVP
Concept & content
Numbers:
8
Focus groups conducted with employees
200+
Different professions within the region
7 k
Employees
”There is an extremely high level of expertise in many areas that are comprehensive, which means that we can handle many different challenges in the region."
– Quote from an employee of Region Västernorrland in response to the question of what distinguishes the region.
The challenge
Region Västernorrland wants to strengthen their employees' participation and commitment and build a stronger internal culture. Through this investment, it is hoped to generate increased pride and satisfaction among the employees, which in turn is expected to contribute to better results and a reduced employee turnover.
In addition to the internal commitment, the region also strives to increase their relevance and attractiveness externally in order to attract more potential employees with the right expectations.
The solution: For a growing Västernorrland
We created a solid platform that ensures a coherent and clear line in all employer communication from Region Västernorrland. Together, we developed an employee promise that promotes employee involvement, from the idea stage to implementation.
The work included defining and developing concrete tools that facilitate the daily collaboration between HR, communications and recruiting managers.
By analyzing data from surveys and conducting workshops, we were able to ensure that the new employee promise reflects reality and is well anchored in the organization.
The result was a messaging platform and a flexible and creative employer branding concept. With "For a growing Västernorrland", Region Västernorrland can communicate accurately throughout the employee journey, regardless of target group and purpose.
An employee promise as the basis for all communication
Keeparo and Region Västernorrland have worked closely together for several years, both in the marketing of job advertisements and in major communication efforts. By developing the region's new employee promise, we can now implement this in all processes. Our continued work is about further developing, reshaping and challenging the promise, which is crucial to ensure that it remains relevant and remains strong over time.
