EVP and creative concept with a common goal and communication basis for the whole company.
EVP and creative concept with a common goal and communication basis for the whole company.
About the case
Brief:
Together, we developed a well-anchored and strong EVP with an associated communication concept to ensure the supply of skills and lift Dala Energi's employees.
We did:
Brand & EVP
Concept & content
Numbers:
50,6%
of Dala Energi is owned by companies and private individuals.
80
Employees
34 k
Customers
”We work in an exciting industry where we have the opportunity to drive change and development, which is motivating."
– Quote from a co-worker during one of the workshops.
The challenge
Dala Energi is a regional group that operates locally in several different markets. Today, they have around 80 employees and, like many other players in the same industry, have identified that the talent supply is a central piece for continued success and the opportunity to grow. Finding competent and trained talent is a challenge as the shortage of skills in the energy sector is increasing.
Dala Energi works actively towards the goal of being an attractive employer in order to secure the best expertise in the industry.
The solution: Stable. In motion.
Dala Energi wanted to find a common understanding of employer communication throughout the employee journey, both to attract new employees and to strengthen pride and commitment internally. Therefore, we developed an EVP and an associated communication concept that can be applied to the entire employee journey.
Through our analysis of data from surveys and several workshops, we were able to ensure that their EVP meets all the criteria of being true, distinctive, relevant, anchored and sustainable.
The final result was a message platform and a flexible and creative concept for employer branding. With the message "Stable. In motion.” As a tagline, Dala Energi can create accurate employer communication throughout their employee journey.
Dare to challenge your employer offer
At Keeparo, we are experts in creating, developing, adapting and establishing EVPs. We can also produce segmented and targeted EVP messages.
We recommend our customers to always have a general EVP at the bottom but to dare to continue to challenge and develop the message platform. Since the employer brand and concept serve as a toolbox for all employer branding, it is quite normal that the instruments need to be polished, replaced and supplemented from time to time.
Through continuous challenge and refinement of their employer offering, Dala Energi ensures that they not only attract the right talent, but also can keep them in the long term. With an ongoing strategy and active work with their EVP, they also build a dynamic and adaptable employer profile that reflects their ever-evolving organization.
