A playful, authentic, and attractive employer brand helps Axakon stand out on a competitive talent market.
A playful, authentic, and attractive employer brand helps Axakon stand out on a competitive talent market.
About the case
Brief:
An employer branding concept to attract and retain primary target groups.
We did:
Concept & content
Numbers:
40+
consultants
2014
founded
4
different messages
“We are a diverse set of human beings driven by creating a company that suits all of us in our quest for creating the best possible solutions for our clients.”
The challenge
Since the start in 2014, Axakons ambition has always been to cultivate young and promising developers into great consultants and to build a great environment for developers to thrive in. They have grown rapidly and with currently over 40 consultants, their vision is to keep growing towards becoming next generations’ IT consulting. Operating in a highly competitive talent market, they need to ensure that they can stand out to attract and retain the best.
An authentic employer brand
With a playful and authentic employer brand concept, we create communication that all the different personalities at Axakon can gather around. The concept communicates that Axakon is a bunch of tech-savvy experts and has a humble and inclusive culture at the core.
A playful way to communicate
Axakon want their employees to feel inspired at work, and there is room for play and games. To communicate this we have added graphic elements such as a pixel grid, additional fonts, colors and imagery, as well as a tonality that is playful, crisp and humble.
