We give The Absolut Company their own employer brand – and strengthen the belonging to the Pernod Ricard group.
We give The Absolut Company their own employer brand – and strengthen the belonging to the Pernod Ricard group.
About the case
Brief:
Develop and profile the employer offer to increase competitiveness on the talent market.
We did:
Brand & EVP
Concept & content
Numbers:
4
EVP messages
1
Toolbox for all employer branding
59
Templates
“Keeparo has developed a comprehensive and versatile employer branding toolkit that well reflects our dynamic portfolio and unique culture. It has been a blast bringing it to life and playing with it!”
Sara Vigliotti, Talent Acquisition Manager
The challenge
Recurring transformations, staff turnover and a pandemic (that turned everything upside down) are things that create uncertainty and confusion in many workplaces. To navigate and even accelerate in the post-pandemic reality The Absolut Company wanted to mobilize their organization and attract the right talent with a clear and attractive Employer Value Proposition (EVP).
The Absolut Company is part of the global wine and spirits group Pernod Ricard. An exciting challenge for us at Keeparo was to find the balance – as it was as important for The Absolut Company to harmonize the EVP with the own brand as it was to clarify and strengthen the belonging to the world of Pernod Ricard.
An EVP that ticks all the boxes
Keeparo's work was to collect and analyze data from leadership team, employees and competitors, to see how The Absolut Company meet the criteria for a strong EVP: True, Distinctive, Relevant, Anchored and Sustainable.
We did thorough work to integrate the EVP into Pernod Ricard's strategic brand platform, without losing The Absolut Company’s unique identity. To further strengthen The Absolut Company’s unique expression as an employer, we developed a distinct but at the same time flexible employer branding concept.
Our employer branding toolbox
The EVP messaging and the concept was delivered in an employer branding toolbox – with guidelines for tonality, color, shape, photography and a large number of ready-to-use templates.
"Now we have the paint buckets and are ready to start painting."
Paula Eriksson, VP Corporate Affairs & Communications.
Our toolbox enables any organization to get started and to create consistent communication throughout the employee journey, internally as well as externally. Organizations that invest in the people experience strengthen their team and attract the right talent for the future.
