A new and innovative grip on how to reach young talent via Snapchat and at the same time, strengthen Epirocs employer brand.
A new and innovative grip on how to reach young talent via Snapchat and at the same time, strengthen Epirocs employer brand.
About the case
Brief:
Encourage aspiring students to work with engineering.
Strengthen their position in the labor market.
We did:
Channels & distribution
Content
Numbers:
153k
people reached by the campaign
2,2k
people who chose to read more
53
applications received
"The collaboration with Keeparo is incredibly smooth, professional and rewarding – with innovative strategies and suggestions for channels! The team at Keeparo quickly produced material based on our images and branding guidelines. It’s fun that we reached so many people in such a short amount of time, where we also exceeded our expectations on the number of applications!”
Shirin Golrang Bergdahl, Employer Branding and Social Media Specialist
The challenge
Epiroc is a leading productivity partner for the mining, infrastructure and raw materials industry. Through the internship program Tekniksprånget, they strengthen their position in the labor market among 18–21-year-olds who are about to start studying, but who have not yet made their choice. Epiroc hired us at Keeparo for a campaign that would generate as many applications as possible.
A campaign for the dream of the future
The recommendation from our target group analysis was to run the campaign on Snapchat to reach the young target group. We produced content for the campaign message “Unsure of the future? Find your future dream! Test your life as an engineer - and get paid!” Epiroc received many applications in a short time, thanks to the fact that the content was just right in time and the channel choice was the right one.
Strategy for a better result
With media consulting, channel strategy and target group analyzes, advertising becomes cost-effective and gives better results. At Keeparo, we believe that a good strategy also strengthens the employer brand in the long term.
