Employees personify brand in professional commercials.
Employees personify brand in professional commercials.
About the case
Brief:
Strengthen the brand through employee ambassadors and high-quality films.
We did:
Content
Numbers:
1
hero film
6
short films for social media
17
person-strong team
"We are life science consultants who focus on the individual and relationships."
The challenge
Complyit offers consultancy services in the pharmaceutical and medical technology industries. The requirements placed on their employees’ experience and knowledge are of the utmost importance. To differentiate its brand, the life science company wanted to highlight its employees as passionate experts and individuals.
More than their professional roles
We worked with the client to develop five personas: The Mum, the Commuter, the Motor Enthusiast, the Dancer, and the Foodie – all with wholehearted commitments to both their jobs and off-job lives.
Flexible content
The film material resulted in one longer ‘hero film’ as well as shorter versions for social media. With high-quality content, Complyit can strengthen its brand in multiple channels.
Quality that creates engagement
High quality means different things to different target groups. For Complyit, it was about investing in cutting-edge expertise in every detail, from the script and direction to set design, sound and makeup – all to create the absolute strongest and most genuine image of the company possible.
