Using a humorous, innovative approach to increase brand familiarity with the target group.
Using a humorous, innovative approach to increase brand familiarity with the target group.
About the case
Brief:
Strenghten the new brand by increasing Assemblins brand recognition, both as a business partner and as an employer.
We did:
Channel & Distribution
Content
Numbers:
403k
people reached by the campaign
4,5k
visitors on the campaign site
9,1%
increased ad-recall/brand recognition in the Nordics
”Our partnership with Keeparo is straightforward, smooth-running and professional. Based on our material and our requests regarding purpose and target group, they created an effective campaign that yielded results, and with comprehensive feedback afterwards.”
Hanna Axelsson Katzeff
Communications Specialist, Assemblin
The challenge
Assemblin is a one-stop installation and service partner with operations in Sweden, Norway and Finland. They design, install and maintain technical systems for air, energy and water. Systems you don’t often see, but that makes buildings function and people feel at home.
With their new business concept “It’s the inside that counts”, Assemblin wanted to position themselves as industry leaders and the first choice for business-critical talents. Keeparo was commissioned to adapt their content to an employer branding campaign on Facebook, Instagram and LinkedIn.
Engagement starts with awareness
To reach out as an employer, Assemblin needed to start by increasing awareness of themselves as a company. In the first step of the campaign, we therefore focused on brand awareness. In the next step, we worked conversion-driven towards a campaign page. With a humorous, innovative approach to employer branding, Assemblin saw a sizeable increase on the campaign website and a 9.1% increase in brand familiarity among the target group in the whole of the Nordic region.
Effective way to measure brand recognition
Traditionally, it is difficult to measure brand recognition. But on social media, it is both easy and reliable to make measurements before and after a campaign. At Keeparo, we help organizations to go further in their employer branding work thanks to data-driven strategies.
