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National Recruitment Survey 2024: What does Recruitment and Employer Branding Look Like in Sweden?

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What are the current recruitment trends in Sweden? What challenges are employers facing? And how do they respond to changing candidate behaviors?

What can I expect from the National Recruitment Survey? 

This year's edition of the National Recruitment Survey provides you with the latest trends in recruitment and employer branding. There are also insights broken down by occupational group and industry.

The report is divided into six sections covering different aspects of recruitment. We cover everything from tools and challenges, to employer brands and future prospects:

1. Channels and services

2. Recruitment and tools

3. Timing and success factors

4. Employer brands and diversity

5. Recruitment volume, challenges & investments

6. Salary, AI & power relations

The survey was conducted by Kantar Sifo on behalf of Jobbland and Keeparo. The respondents came from all over Sweden and from different large organizations in various industries, both in the private and public sector.

Download the report below.

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Language

Swedish