HR's function has never been as important as now, yet never as challenging as now. With a pandemic that just passed and left an extremely uncertain labor market it is clear that the HR function is undergoing a major transformation. According to a survey where McKinsey & Company spoke to 80 HR managers in Europe and the US, more than 90% of them predict that significant changes in HR work are to be expected during the next two to three years.
At the same time as the HR function is undergoing major changes, we also see that the following years will mean a record number of new jobs and an increased competition on the labor market. If it previously has been difficult to reach out through the noise and find the right talent, we can expect an even bigger challenge in the future. With this as a background, we at Keeparo have listed three key factors for continued success in the HR segment.
- Start with your employer brand
Does your organization not already have an internally established employer brand and feel secure that your employees are the best ambassadors for your brand? Then it is time to start that work now! Look into the organization, among the people who have chosen to work with you and who choose to stay. It is not a matter of course. Ensure that your staff understands your business goals and that you have a strong internal relationship with a mutual trust.
- Review how you communicate
Keeparo have for a long time talked about an increased need to use several platforms when we help our customers with communication to their target groups, regardless of whether it concerns individual job ads or long-term Employer Branding communication. Facebook and Instagram in all glory, but there is also great value in adding other channels as a complement. For example, digital advertising in a relevant context as a replacement for the traditional print advertising, Snapchat and TikTok to reach the younger ones or LinkedIn to reach the more specific cutting-edge competence. In short, more and more activities and platforms are increasingly required to reach out and create successful communication.
- HR is key to relationship
Work long-term and give the HR team a clear strategic role in the organization's development work. Regardless of whether it is about employer communication, caring for staff or a reorganization, HR fulfills an important function in the relationship-building process, internally as well as externally.
If you have thoughts about this or any other questions, you are welcome to contact us!
Source: McKinsey & Company, Reimagining HR: Insights from people leaders.
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