What is a benchmark survey?
‍An Employer Branding benchmark survey helps you identify how you are perceived as an employer today. By comparing your results with those of other employers in the same sector, you will get a clear picture of your position in the labour market. With this survey, we evaluate your current employer brand and identify areas where you can improve. This will allow you to optimise your communication strategy, with the aim of attracting the most relevant candidates.

The result? The right focus and a customised strategy!
‍By asking your target audience - the candidates you want to attract - about their preferences when applying for a job, you as an employer can prioritise correctly and adjust your message accordingly. Do you know what drives them? What makes them choose you over others? This insight gives you the tools to communicate effectively and accurately with your future employees.

IT professionals, engineers and nurses.
‍Did you know that 80 percent of all impressions connected to job ad marketing and employer brand is directed towards just three target audiences: IT professionals, engineers and nurses. In the following whitepaper, we will take a look at what things attract and activate these three groups. The whitepaper is in Swedish.