A clear offer and a creative concept, as well as a toolbox, make the global steel company stronger as an employer.
A clear offer and a creative concept, as well as a toolbox, make the global steel company stronger as an employer.
About the case
Brief:
Create awareness and set the right expectations throughout the entire employee journey.
We did:
Brand & EVP
Concept & content
Numbers:
650
Employees
7
Countries
100
Years of experience
"From beds to space technology. Half of all the cars in the world would stand still without us. With us, you constantly discover new uses for our high-quality wire.”
The challenge
Suzuki Garphyttan is a global supplier of advanced springwire and their products make a difference in a growing number of areas. But, just as their product often is anonymous, the company is also relatively unknown as an employer.
Suzuki Garphyttan is on a fast and exciting growth and innovation journey. Once their new strategy was in place, the company needed employees and future talent to know, want and be able to deliver on the high goals.
It all starts with a strong EVP
To create clarity and set the right expectations, we did an extensive analysis work involving the management team, competitors and employees worldwide.
Based on five criteria – true, distinctive, relevant, anchored and sustainable – we have developed an attractive employer value proposition (EVP). We have also ensured that the EVP complements the newly developed strategy. The result has been summarized in the message platform "Grow stronger with Suzuki Garphyttan". Once the messaging platform was in place, a variety of templates and tools were also created for both the marketing and talent team – a toolbox.
Flexible concept, toolbox and company presentation
We wanted the employer brand to be based on a concept that shows how the EVP promise "Grow stronger" is fulfilled no matter where you are in the employee journey.
As an employee at Suzuki Garphyttan, you contribute to stronger products at the same time as you strengthen your own skills. To continue to develop in a complex and changing world, you need to be in constant motion. "Be in motion, grow stronger" is a flexible concept that makes activation simple and intuitive. Suzuki Garphyttan now has a toolbox for all touchpoints on the employee journey – from creating awareness to building pride and engagement. For Suzuki Garpyhttan, a company presentation was also created where the employer brand lives – something recruiting managers can use in their introduction of new employees.
