Focus on employer branding to attract new employees and strengthen engagement among current employees and create pride internally.
Focus on employer branding to attract new employees and strengthen engagement among current employees and create pride internally.
About the case
Brief:
For LEVA i Lysekil to be able to position themself as an attractive employer and ensure long-term success, they have focused on developing a strong employer brand. The goal is clear: to attract new talent, increase pride and commitment among existing employees, and build a sense of shared ownership of the company's vision and values.
We did:
Brand & EVP
Concept & content
Numbers:
90
Employees
92%
Response rate in the EVP survey
280
Million SEK in revenue
"We can influence how we work in our organization and we can influence the environment for residents in LEVA. We have delivery reliability. We secure the water and sewerage and electricity networks of the future."
– Quote from one of the focus groups with LEVAs employees
The challenge
LEVA currently has about 90 employees and operates in three different areas. Within these areas of activity, there are many different skills and professions, where some are more difficult to attract and keep than others.
During a year, they recruit approximately 10 new people, together with some replacement recruitments.
To meet this need and ensure the company's continued growth, there is a strong need to market LEVA as an employer that both attracts new talent and strengthens internal pride and commitment among current employees.
The solution: For a living Lysekil
Together, we have developed an employer value proposition (EVP) and a communication concept for LEVA in Lysekil that is well anchored internally and makes employees ambassadors for the brand. The message, "For a living Lysekil", reflects LEVA's vision and reinforces the sense of community and long-term impact.
The concrete result is a flexible messaging platform and a creative employer branding concept that enables accurate, target group-adapted communication throughout the employee journey. With this concept as a foundation, LEVA can attract future employees and continue to build their brand as an employer that stands for more than just jobs – they build the future together.
The concept simplifies for the entire business
The developed communication concept, in close interaction with the employer brand, creates the right conditions for clarifying and reinforcing the image of LEVA as an employer. Through this concept, the company gets a unified and powerful voice, which simplifies the entire employee journey – from recruitment to long-term loyalty and commitment.
