Vibrant campaign on social and digital media heats up the talent pool.
Vibrant campaign on social and digital media heats up the talent pool.
About the case
Brief:
Build top of mind awareness among target groups.
We did:
Channels & distribution.
Numbers:
5
channels
4m
impressions
28,9 %
view rate
“Play an important part in the eco-system of music and tech.”
The challenge
At Epidemic Sound music and tech talent unite when the company is "soundtracking the world" with royalty free music. For artists and music creators they are a well-known employer, but for other critical target groups, such as tech, analytics and products, they are still relatively anonymous.
Grow awareness overtime
The fastest way to start heating up a talent pool today is an awareness campaign on social and digital media. Our recommendation to Epidemic Sound was an always-on strategy to communicate the employer brand in a 12-month period. By advertising on Meta, LinkedIn, TikTok, Youtube and digital media over a longer period, we can ensure that Epidemic Sound gets the reach and awareness across all ages of the target audience in an effective way – and the talent pool can really start bubbling.
Collaboration for the best results
The campaign is a close collaboration with Coreworkers who has delivered a new employer branding concept for Epidemic Sound. Keeparo managed the planning and execution of the campaign. With our data and social media advertising expertise we optimized video content for all platforms – and made the new employer brand come alive. Together, with employer brand awareness as the main goal, we have equipped Epidemic Sound with the best conditions to achieve results.
