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Employer branding and the geographical location: The key to winning talent

Tina Männik and Marcus Andersson

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About the webinar
In an era where competition for skilled talent is fiercer than ever, understanding your target audience in depth is crucial. How can cities, regions, and employers collaborate to attract and keep the talent they need, even when it's not readily available in their own geographical area? The answer lies in shared responsibility: employers must build and maintain a strong, attractive employer brand, while the city or region they operate in invests in its place brand. To succeed, it’s essential to first understand what the modern workforce truly desires.

Details

Date and time:

September 19, 2024 9:00

Language

Swedish

About

On September 19 at 09:00, we invite you to an inspiring and insightful live broadcast where we will present this year’s results from the Talent City Index Sweden. This survey, which includes 3,700 participants aged 20-45, reveals which regions and cities are currently most attractive to future talents - and which are at risk of being overshadowed.

Together, we will explore:

  • Where do the talents of the future want to live and work? We reveal the regions that top the list and what is needed to attract skilled workers to relocate.
  • What drives different professions? Gain insights into how you can tailor your efforts to attract the right talent.
  • Collaboration for success: Understand how companies and the public sector can work together to make an entire region more attractive, thereby strengthening the employer brand, the resident population, and the skills supply.
  • Challenges for low-ranked regions and cities: How can employers in these areas improve their offerings for both the city and the company?
  • Optimizing the employer offer: The art of developing and adapting your offer to highlight unique benefits, based on this year’s survey results.

Tina Männik from Keeparo and Marcus Andersson from Future Place Leadership will lead the broadcast, offering tools and strategies to help you succeed in the fierce competition for talent. Register for free and join us as we explore the most desirable workplaces of the future - and how you can become one of them.

Date and time:

Thursday 19 of September at 09:00. The broadcast lasts for approximately 60 minutes including viewer questions.  

The speakers

This webinar is hosted by Tina Männik, Strategic Client Advisor at Keeparo, and Marcus Andersson, CEO at Future Place Leadership.