Creating concepts for employer branding: In theory and practice
Anna Majdalani and Henric Lütz
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A strong concept for employer branding is more than just a slogan or visual element – it's the core idea that informs all communication around the employer brand. A well-developed concept weaves a common thread that strengthens your position as an employer. In a rapidly changing world, having a clear, up-to-date concept that stands out from the competition is more important than ever. However, developing and activating such a concept is often easier said than done.
Details
Date and time:
October 2, 2024 9:00
Language
Swedish
About
During the broadcast, our Art Director Henric Lütz and Senior Copywriter Anna Majdalani will explain how we at Keeparo approach concept development. We will showcase our own concept as an example. Henric and Anna will also present customer case studies addressing three common challenges that we frequently help clients overcome:
- When an organization wants to broaden its brand or visual identity through an employer branding concept.
- When changes in the external environment require an organization to evolve its existing concept.
- When the organization needs to communicate with new or niche audiences with specific needs.
Do you already have a question or topic you'd like us to address during the webinar? Feel free to submit it during your registration below.
Date and time
Wednesday 2 of October at 09:00. The broadcast lasts for approximately 60 minutes including viewer questions.
The speakers
This webinar is hosted by our Art Director Henric Lütz and our Senior Copywriter Anna Majdalani.
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