Euro Accident ensures a common thread through all employer communication internally and externally.
Euro Accident ensures a common thread through all employer communication internally and externally.
About the case
Brief:
Create a relevant messaging platform that all employees feel proud of and committed to, that is anchored and clear throughout the employee journey.
We did:
Brand & EVP
Concept & content
Numbers:
400+
Employees
8
Offices
1996
Founded in Växjö
“Keeparo has been a responsive and effective partner in developing our new employer brand. They have helped us to develop the right tools for our work and to create a comprehensive approach to our communication through the employee journey.”
The challenge
There is a wide range of target groups that Euro Accident wants to attract, from IT specialists to claims adjusters and nurses, to name a few. General recruitment has previously been outsourced to recruitment companies and there is a desire to start carrying out a larger part of the recruitment in-house. Euro Accident makes around 80+ recruitments per year.
With this background and target scenario, there is a need to communicate with both current and potential employees and convey a common image of Euro Accident as an employer, regardless of country or professional group. Therefore, we have jointly focused on internal employer branding in combination with external communication to establish Euro Accident's employer offering and reach out to their target groups.
The solution: Together we create Sustainable Employees
Euro Accident wanted to develop a relevant messaging platform (EVP) that all employees feel proud of and committed to, with a focus on keeping it anchored and clear throughout the employee journey. That's why we worked together to develop a new employer offer and associated communication concept.
The concrete result was a message platform and a flexible and creative employer branding concept. With “Together we create Sustainable Employees” as a tagline, Euro Accident can create employer communication throughout the employee journey. The concept is now used both to attract new talent and to develop and engage current employees.
An EVP needs flexibility
We encourage our clients to have a basic EVP as a base, but also to continuously challenge and further develop their messaging platform. Since the EVP and the concept serve as the toolbox for all employer branding, it is natural that these tools sometimes need to be adjusted, replaced or supplemented.
Today, Euro Accident has an employer brand that helps them stay ahead of the curve in attracting and retaining the best employees within their target groups. The flexibility of the concept allows for relevant communication regardless of target groups, which is crucial for organizations that house many different skills and people.
